The industry of perfection and disposable mentality has hided so far an amazing truth: real beauty comes from imperfection. Like this beautiful painting of Michelangelo shows us, reality has imperfections, but that is also why is so beautiful. One of the most fascinating things in life is is to build something beautiful while dealing with all the challenges and difficulties. It is really a mindful process that is a poetry in act. It is a love for life on which we decided to build our whole business venture.