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    Blog

    Our Mission Statement

    Our Mission Statement

    Our mission is to bring beauty, dignity and mindfulness into the world. Embrace the human person as the most precious being and enhance his prospective and horizons with light and joy. (Painting of Guglielmo Guayasamin)

    I met Guglielmo Guayasamin years ago when I was a teenager and he was an affirmed painter at the apex of his career. I was lucky enough to be by myself in front of his art in our villa in Umbria, Italy. I remember looking at his painting trying to breath in all the suffering but at the same time the beauty that life can bring. Guglielmo Guayasamin will always be for me a statement of real humanity and of inspiration for our culture.  

    What I learned growing up in Tuscany

    What I learned growing up in Tuscany

    One of the most stunning and painful experiences I ever had was when I was by myself in front of the beauty of a Tuscan landscape. I could never manage not to ask myself what was the meaning of everything and find in the places around me a glimpse of the answer. Is difficult to be able to translate that glimpse in few words. I realized with all my being that somehow we are bond to that beauty that is possible to see when we pause and look. That bond is made of real profeumes, flavors, feelings, and actions.

    Peace

    Peace

    I grew up in Tuscany where the olive trees are many. I always loved to listen to their leaves's noise in the wind. Especially during the hot summer days when it is too hot to do anything. While I was sitting and listening I always thought about the ancient populations that before me lived on that soil that I was sitting on to. A sense of great peace always arose in me at this idea. I am not sure why. Probably because the olive trees are 800, 900, 1000, up to 2000 years old! And with all the BS that happened in the world, they are still there. They survived all the fights and wars and pains, and yet they stay as silent witnesses of the fact that at the end everything comes to a conclusion and that the fluctuations of the human souls are only a moment compared to Eternity. For this reason I want to put the olive tree of my house in front of my store. To witness to the world the fact that we are here to stay and to wish to everyone Peace beyond all the turmoils of the world and of the human soul. Have a great day!

    Luca